Meet Lawrence the award winning Lab Rat as he guides you through a few of the social media campaigns that I created in 2017.
Create Kindness Campaign
The Kindness Changes Everything video was envisioned, cast, shot, edited and posted within two days. Luckily, all the people and props were right at hand when they were needed.
It’s The Little Things Campaign
The images for It’s the Little Things were shot in the studio using only the modeling lights. It was probably a five second exposure with an aperture around f3.5.
Color Your World Campaign
This Color Your World campaign video features Jill demonstrating and explaining some embellishment techniques. Motion graphics complement her dialogue to strengthen her message.
Live Beautifully Campaign
The Live Beautifully campaign video was shot in studio. Typical gear consists of 4 to 5 1K LED lamps with soft boxes and reflectors. Canon lenses and cameras recording HDMI to Atmos removable drives.
The company Facebook cover updates monthly with each new campaign image.
GIFs for Facebook, Snapchat and Blogs
GIFs grab the viewer’s attention and they do it with very few megabytes loaded.GIFs have been around for a while but they’re still going strong. BTW, even though the inventor of the format pronounces them JIFFs, I pronounce GIFs with a hard G because they are not peanut butter. 🙂
Additional Videos
A recruiting video featuring ten professional actors shot on location in one long day.
The Hotel Story as a sales tool that features photography created for Hampton Inns, Fairfield Suites, and Hilton’s Home2.
The Welcome Home Wreath video features Live action and motion graphics to show the assembly of the kit.
This How A Stamp Is Made video was created to be shown only at a convention tour. Most of the action seen in this video is completely fictitious because the actual process to make polymer stamps is a closely guarded trade secret.
Webcasting is the Future
Ask me about Webcasting with multiple HD cameras! I will tell you that you should go where your customers are and that is on Facebook.