The Visual Relationship

Images and type have a symbiotic relationship. The images take a completely different pathway into your customers perception than the printed words do and that subtle difference allows them to cognitively compare the two. One confirms and defines the other to form a more precise thought.


The quilt images are for Nancy Halverson and her company Art to Heart. Nancy designs her fabric, creates the characters and concepts, creates her quilt patterns, sews her quilts, designs her pattern books, directs her photo shoots, writes her pattern book instructions, sells and distributes pattern books and I’m sure much more!